On one of our recent dive trips, a fellow diver said he had “the best Wendy’s burger” he ever had. Not one to turn down a burger recommendation, we drove to one near where we are staying. Despite the challenge of a small parking lot supporting a number of apparently very popular stores and restaurants, we made it in. As we were waiting in line, we watched the menu board behind the counter rotate through various specials when we saw an unexpected offer: free hand sanitizer with an upsized combo meal. No toy. No movie tie-in. No superhero or cartoon action figure.

Sign of the times…